Many of our clients use and rely on traditional half-fold and tri-fold options for their print projects, but it’s fair to say that other options exist and may actually be more eye-catching and effective in communicating your message.

For brochures and mailers that are 8½ X 11 in size, a gate fold/open or Z-fold might be more inviting to the recipient and might make more sense from a flow perspective. Larger pieces (8½ X 14 or 11 X 17) may benefit from an accordion fold, parallel fold or gate fold/closed to manage the additional content.