Why Direct Mail Works

Direct mail marketing is as viable and effective as it ever was, but how and why does it work in today’s online marketing arena? Direct mail marketing is typically highly targeted and designed to reach those who are most likely to respond to a specific offer or event. It’s hands on as the designated recipient will physically touch and, therefore, likely read and act on the intended message. And it’s visually attractive, particularly because available formats (postcards, brochures, invitations, catalogs) are numerous and varied.

How to Print, Be Green and Save Money

Beginning in August, Design Printing will be hosting a monthly tour and short information session on the how’s and why’s of green printing for artists, designers, communication directors and everyone who needs printing. We will show how to make the best choices of papers, finishes and styles to give your ad book, look book, invitation, brochure, catalogues and flyers that irresistible polish while keeping a close eye on budget and the planet.

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