direct mail

Why Direct Mail Works

Direct mail marketing is as viable and effective as it ever was, but how and why does it work in today’s online marketing arena? Direct mail marketing is typically highly targeted and designed to reach those who are most likely to respond to a specific offer or event. It’s hands on as the designated recipient will physically touch and, therefore, likely read and act on the intended message. And it’s visually attractive, particularly because available formats (postcards, brochures, invitations, catalogs) are numerous and varied.

Direct Mail and Design Printing with EDDM from the U.S. Postal Service

Every Door Direct Mail (EDDM) service from the U.S. Postal Service® enables businesses to mail key marketing materials such as postcards, menus, brochures and flyers for as low as 14.5¢ per piece. You choose the targeted zip codes, streets, addresses and/or neighborhoods, and your important collateral will be easily delivered to your customer's door. It's cost effective - no more need for direct mailing lists or three-party delivery companies which can add additional costs and time to your marketing strategy.

2012 Direct Mail Changes

Direct Mail

There are many changes afoot at the US Postal Service. These changes will have a big impact your mailing plans: count on things taking longer to be delivered. Count on your mailing costs to increase. Saturday deliveries are being eliminated, and other services are being cut way back. The postal service has a long way to go to battle back, but it is not going away, nor is Direct mail. The key is to anticipate these changes and be prepared.

Design First, Mail Second

At Design Printing, we know that a postcard is a very easy way to get attention. Your message is seen at a glance without having to be opened by either the click of a mouse or a pen knife. And your information is seen as it was intended to be seen, whereas emails may be opened on any one of a variety of devices which determine how your image is displayed. With a printed postcard, your colors remain vibrant, your text crisp and clear, and your message direct.

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